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April 09, 2014
Is your Restaurant Ready to Handle “Dining Out” Promotions?
With regional restaurant promotions such as “Dine Out Boston” now in full swing and planning for “New York Summer Restaurant Week” on the horizon, now is the time for restaurant owners across the country to prepare for all of the necessities that come with the increased customer demand during these types of promotions.
An influx of traffic to your restaurant can be a good thing, but is your business ready to handle it seamlessly? Without the appropriate resources in place, the increased demand during these promotional days or weeks can pose a major challenge or a missed opportunity for those in the restaurant business. Below are four tips for restaurant owners looking to gear up for a successful “dining out” promotion:
Put some thought into creative menu options that you can offer during the promotional period. And don’t forget about drink specials! As customers are spending less money on food through menu specials, they tend to spend more on alcohol during their meal. If you haven’t already offered meal and drink specials, now is a great time to get creative with your menu, particularly with the uptick in new customers.
Manpower is Important
A swift increase in new customers can be a good thing if you are prepared. Having the manpower, either through temporary staff or overtime hours, is a consideration that should not be taken lightly. What incentives can you provide to your employees to ensure that they put their best feet forward during your promotion? Hiring temporary staff can also be a smart move to ensure that there is always someone who can cover a shift if another employee calls out.
Savor the Moment
Don’t miss the opportunity to capture the success of your efforts. Take photos that can be used for future marketing, offer a raffle (customers can drop their business cards for a chance to win a free meal), and/or engage customers via your restaurant’s social media channels. A strong event promotion can potentially catapult your business to another level.
Prepare for the Expected (And Unexpected!)
Make sure that your business has the appropriate amount of funding to be adequately prepared for the promotion. The increased customer demand will undoubtedly bring new (and sometimes unexpected) costs to your business. You will need to spend money on menu specials, additional inventory, temporary staff, overtime pay for existing employees, marketing promotions, and additional tables, chairs and linens. Plan ahead in preparation of these costs, and seek additional funding if it is needed.
With the availability of working capital, restaurant owners can cover upfront costs in order to adequately prepare for their anticipated customers during regional restaurant promotions. Access to funding in preparation for the increased demand of your “dining out” promotion will not only help to ensure success during the influx of new diners, but it will also foster business success, turning a potential challenge into an opportunity.
April 08, 2014
CAN Capital Launches “CAN Match” Philanthropic Series with Peaceable Farm, Inc.
CAN Capital works with small businesses across the country to help fuel their growth by providing access to funding. We’re always impressed by the passion that is behind many of these businesses and are extremely proud that we’re able to contribute to their success. Many non-profits share this passion but don’t always get access to the funds they need to support their cause. CAN Match, our new philanthropic effort, will aim to help charitable organizations secure the capital they need to be effective.
The first non-profit we are supporting is Peaceable Farm, Inc.—an organization dedicated to horse and animal rescue. In order help support Peaceable Farm’s mission to save suffering animals, CAN Capital has committed to match up to $10,000 of donations made through our Facebook page from April 7, 2014 to June 7, 2014. Peaceable Farm, Inc.’s mission is to save as many horses (and other animals) as possible from unnecessary and cruel slaughter. Founders Anne and Tony Goland rescue horses at auction that otherwise would be bought by slaughterhouses in Canada and/or Mexico, where they are inhumanely processed and then shipped out for human and animal consumption. The USDA estimates that between 100,000 and 150,000 horses are disposed of and slaughtered each year.
The horses that are rescued by Peaceable Farm, Inc. include beautiful thoroughbreds that are disposed of because they do not generate sufficient revenues, as well as magnificent old work horses discarded by their owners after a lifetime of service. Peaceable Farm, Inc. rehabilitates the horses—their health is often neglected—and seeks to find them good homes. The organization has also saved a number of other animals, including mules, donkeys, cats, and dogs, all of which were abandoned by people.
In addition to the love and care they give the horses and other animals, Peaceable Farm, Inc. must purchase medical care, food, and shelter for proper rehabilitation. On average, it costs between $500 and $600 per month to support each horse. We encourage our customers and the broader public to donate to Peaceable Farm, Inc. in order to help Anne and Tony continue their honorable work. To give your support, simply visit the Peaceable Farm tab on our Facebook page at and click the “donate” button to contribute directly to Peaceable Farm through Paypal. All donations are fully tax-deductible. Every donation helps to improve the lives of animals in need.
March 10, 2014
Announcing Our Latest #TellUsYourStory Winner
Hiring the right employees is a key to success for every business, which is why we chose HR as last week’s #TellUsYourStory topic. For a chance to win $250 in Facebook or Google advertising, we asked business owners, “What makes your business a great place to work for your employees? One story in particular stood out and today we’re happy to congratulate Ron L. Lazarow Jr., owner and President of Petra Building Solutions for being our latest #TellUsYourStory winner!
Here’s an excerpt from Mr. Lazarow’s winning #TellUsYourStory comment:
I approach by (sic) business with a delicate balance. By monetarily rewarding my employees for their hard work and recognizing their outstanding customer service. I also encourage customer participation in this endeavor.
March 03, 2014
Congratulations to Our First #TellUsYourStory Winning Business!
Last Monday, CAN Capital launched a new promotion on its Facebook page inviting business owners to #TellUsYourStory for a chance to win $250 in their choice of Facebook or Google advertising credits every week until May 30th. We received some great stories and we’re thrilled to announce Joanne’s Luncheonette is our first #TellUsYourStory winning business!
Here’s an excerpt from Joanne’s co-owner Denise Pasko’s winning #TellUsYourStory comment:
We are a family owned and operated small luncheonette trying to compete with all the fast food places in the modern world. We want our customers to know they aren’t just customers they become our family. For 30 years we have seen our customers grow up, we make their christening cake - their sweet 16 cake and then their wedding cake.
February 19, 2014
Restaurant Week is Here: Is Your Business Ready?
Restaurant Week is Here: Is Your Business Ready?
New York City’s annual Winter Restaurant Week begins on February 17th (through March 7th), and that means restaurant owners should already be preparing for all of the necessities that come with increased demand and traffic.
An influx of traffic to your restaurant can be a good thing, but is your business ready to handle it seamlessly? Some important preparations to consider include: developing beverage specials to add to your menu; increasing inventory and equipment; and planning marketing promotions or other activities to capture your new customer base...
By CAN Capital
IMPORTANT INFORMATION: This is not investment, tax, or legal advice. Should you have questions, please consult your own attorney, tax accountant, or other appropriate expert having expertise in the area of your question or before making important decisions in these areas.