BUSINESS STRATEGY & GROWTH • October 30, 2015
2 minutes Read
By Rieva Lesonsky
Halloween is coming and ghosts and goblins are in the air. But small children aren’t the only ones who may be feeling fear this season—is your business scaring prospective customers away? Take some time to give your business a Halloween checkup by reviewing these five potential frights.
Fright No. 1: Unfriendly exterior. Like a haunted house terrifying neighborhood children, the exterior of your business might be sending the wrong message to your prospective customers. If you own a brick-and-mortar business, examine it from the outside in. Ask these questions:
Fright No. 2: Cobweb-covered website. Examine your website, especially the homepage, with an impartial eye.
Fright No. 3: Decaying social media presence. Not every small business needs to be active on every social media channel, but every small business should be active on at least one or two. If you’re not harnessing the power of social media, you’re passing up one of the most effective—and least expensive—ways of raising awareness of your business.
However, simply launching a presence on social media isn’t enough. You’ve got to keep it alive by posting, sharing and interacting with your fans and followers on a consistent basis. If prospective customers visit your social media accounts and see that you haven’t posted since 2014, they may think your business is as dead as your Facebook page.
Fright No. 4: Customer service by zombies. Whether you sell to consumers or businesses, your prospective customers have more options than ever before for who to do business with. If your service isn’t outstanding, your competitors are going to eat your lunch. When customers visit or contact your business:
Fright No. 5: Technology from the tomb. Business technology is changing rapidly, and if you aren’t taking advantage of the myriad new tools that can help your business provide better service, your business may seem as ancient as Dracula. (I don’t know about you, but when a small business owner whips out a paper pad and pen to write up my order, I get kind of nervous.)
Make sure you and your employees have the hardware, software and other tech tools you need to keep up with your competitors. Depending on your industry, that might include accepting mobile payments on a tablet or smartphone, using inventory management software that integrates with customer relationship management (CRM) or loyalty programs, or using GPS and text messaging to track and communicate with delivery drivers.
By having the courage to face these possible frights and make the necessary changes, you can transform your business from a horror show into a moneymaker.
Small business influencer Rieva Lesonsky is a guest blogger for CAN Capital. She is a nationally known speaker and authority on entrepreneurship and has been covering America’s entrepreneurs for more than 30 years.
Photo Credit: breakermaximus/iStock/Thinkstock
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