MARKETING & ADVERTISING • February 12, 2016
2 minutes Read
Restaurant owners walk a thin line when it comes to appealing to all customers. Some of your diners are clamoring for a mobile app; others grumble when you change the menu layout. What’s a small business to do? Here’s how to be modern enough for millennials without making your older customers feel lost.
Find Out What Your Customers Really Want
Don’t assume that you know what your customers value most. To find out what they love about your business, and what they wish you would change, you need to get feedback.
Make a Short List of Options
Next, it’s time to analyze the results. Look for two particular data points: what customers want you to change, and what customers want you to keep the same.
Balance Changes with Stability
People want to feel comfortable; for some customers, that means few changes in a traditional setting. For others, convenience and digital access are what feel most familiar. Your job is to find a balance between modernity and stability.
Make one change at a time, while guarding the familiar elements that your customers love most. The slow-and-steady approach will keep your tech-savvy customers happy and your not so tech-savvy customers comfortable.
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