BUSINESS STRATEGY & GROWTH • April 19, 2016
1 minute Read
Mother’s Day is one of the busiest days of the year for restaurants and bars. Although celebrated all over the world, in the United States this holiday falls on the second Sunday in May each year.
Families out celebrating their mothers, wives and grandmothers are looking for a wonderful experience and are often willing to spend more. So how can you make sure your customers will come out and celebrate at your restaurant or bar? Here are some ideas to help you attract a crowd on Mother’s Day.
Create a Mother’s Day Special
Whether it’s a special menu of entrees, a full-on buffet, or a list of Mother’s Day-themed drinks, why not bring in something new to delight your customers? If you present some fresh and new ideas, you’re not only showing loyal customers you care, but also attracting new ones.
Offer promotional prices
While your busy hours will most likely be in the evening, it doesn’t hurt to offer a breakfast or brunch promotion. Set up a fixed-price buffet or 3-course menu to attract guests and boost your sales. Special discounts for women are also a good idea, like a free dessert or drink, or 20 percent off for ladies.
Plan extra entertainment
Give your customers even more of a reason to come out and celebrate. Book a DJ to play songs you know moms will love or hire a local comedian to make your customers laugh. Other events like beer and wine tastings are also extremely popular. You should also be prepared for children, so consider setting up a “kids’ corner” where they can make cards for their parents.
Don’t forget the details
It’s the little things that count, especially on Mother’s Day. People are gathering to celebrate love, so the atmosphere in your restaurant can almost be similar to Valentine’s Day. For example, hand each lady a flower as she enters the restaurant as a welcome gift. This is an inexpensive way to increase smiles and satisfaction all around.
Bring in the cheerful decorations
Mother’s Day takes place in the heart of spring, so your decorations should be full of life. Have fun playing with flower and color combinations and consider changing your usual décor for something brighter and more festive to turn your restaurant into a celebratory environment.
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