MARKETING & ADVERTISING • October 12, 2016
1 minute Read
When you’re a small business owner, you have a lot on your plate and little time to accomplish it all. But if you’re not using social media, it’s time to prioritize. More than half of consumers interact with businesses using social media, according to a recent study conducted by New York University. So if you’re not on social, you’re missing out.
Whether you’re just testing the social media waters or ready to dive right in, these seven tips will make it easy for you:
1. Know your audience
Start by asking yourself the basic questions. Who are you trying to reach? Are you using the right platforms to reach them? What do you want them to do?
2. Let your channels work together
Combine the efforts of each social platform to achieve your goals. With your website as your brand’s home base, use your social channels to drive traffic to your main site, where they can learn more or make a purchase. Incorporate share buttons on your pages to make sure your content is share-friendly.
3. Find your voice
There’s no need to copy what other companies are doing. Differentiate yourself by giving your content its own authenticity and remaining consistent.
4. Engage with your audience
Use social media to engage with your current and potential customers. If they ask a question or make a statement, it is essential to reply and acknowledge them.
5. Use the right tools
Make your life easier with a social media management platform like Tweetdeck, Sprout or Hootsuite. These tools allow you to coordinate all of your social media efforts in one organized platform. You can schedule posts, assign tasks to employees and make sure your social campaigns are running smoothly.
6. Provide value
Rather than posting promotional material or small-talk information unrelated to your business, focus on content that provides value to your customers. Anticipate questions they might have and answer them. Post a helpful article about how to use your products. Give your audience a reason to keep coming back.
7. Measure your results
When you invest your time and marketing dollars into a social media plan, you’ll want to make sure your efforts are working. While a rise in fans and followers may seem like all the success you need, you should also make sure you’re seeing a return on your investment.
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