Press Release June 4, 2013
New York, NY “ Jun 4, 2013 Capital Access Network Inc. (CAN), the largest and most-experienced small business finance specialist, has named James Mendelsohn its new Chief Marketing Officer to lead the company’s marketing and branding efforts as it prepares for its next phase of growth.
Mendelsohn is a 20-year executive with deep experience in financial and consumer marketing. Most recently, he was at the consulting firm McKinsey & Company, where he advised global clients in the financial services sector on marketing analytics, market intelligence, digital strategy, and customer experience. Prior to McKinsey, Mendelsohn spent 12 years at Capital One, where he most recently served as the Vice President of Corporate Strategy and led marketing, digital and customer experience strategy across the credit card, banking and financial services lines of business. He helped launch many of Capital One’s signature marketing programs, including the award-winning What’s In Your Wallet? advertising campaign and the Capital One Bowl.
At Capital Access Network, Mendelsohn is reunited with Capital One co-founder Nigel Morris, who was recently named Vice Chairman of the Board of Directors and is playing an active role in daily operations with the executive team. Having worked with James Mendelsohn previously at Capital One, I know he is the marketing powerhouse needed to fulfill the next phase of growth for Capital Access Network, said Morris. CAN is the leader in providing access to working capital to America’s small businesses and is constantly finding new markets to serve with innovative data-driven products. James’ market-driven insights, perspective and experience make him a dynamic addition to the executive management team.
James is a proven marketing leader, able to create programs which tell unique brand stories and solve customer problems, said Capital Access Network CEO Daniel DeMeo. His award-winning campaigns have helped his previous companies achieve significant growth in key areas, and I have every confidence he will surpass all expectations in his new role for Capital Access Network.
Capital Access Network is honored to be recognized as a finalist in the Company of the Year – Financial Services category. This achievement highlights our team’s dedication to being a champion for small businesses and celebrates our legacy of having provided small businesses with access to more than $3 billion in working capital over the past 15 years, said CEO Daniel DeMeo.
I am excited to join the leadership team at Capital Access Network, said Mendelsohn. The company’s laser focus on the use of analytics and new data sources to better meet small business capital needs is top of the mark in the industry. My team and I are working to provide new programs, products and expanded channel access to small business owners that will make their search for working capital easier. In addition to his extensive financial services experience, Mendelsohn has also held marketing positions at Darden Restaurants, Perdue Farms and Procter & Gamble. He is a trustee of the Marketing Science Institute. He has an undergraduate degree from The Wharton School at the University of Pennsylvania and an MBA from the University of Maryland.
Capital Access Network, Inc. (CAN) is the largest and most-experienced small business finance specialist for small businesses. CAN’s Daily Remittance Platform and proprietary risk models enable it to evaluate businesses based on their performance, resulting in increased access to capital. Through its subsidiaries, NewLogic Business Loans, Inc. and AdvanceMe, Inc., CAN has given small businesses access to more than $3 billion in working capital over the past 15 years. All business loans obtained through NewLogic are made by WebBank, a Utah-chartered Industrial Bank, Member FDIC.‹
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