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CAN Capital welcomes Joe Finelli, Director of Business Development


CAN Capital is pleased to share that Joe Finelli will  be joining our Business Development team.  Joe comes to CAN Capital from the small ticket equipment financing space.  Prior to joining CAN, Joe was at NewLane Finance Company, based in Philadelphia, PA.   While at NewLane, Joe was the VP of Sales and headed up the company’s origination platform. He was instrumental in building out the sales execution model, CRM and hired and trained the company’s first 30 sales reps.

Prior to joining NewLane Finance in 2018, Joe spent 15 years at Marlin Equipment Finance in various leadership roles.  His final role was the AVP of Retail Sales where he headed up five of the company’s direct sales teams and consistently performed at a high level .

He will continue to work from New Jersey where his leadership and industry expertise will help CAN Capital achieve their strategic growth objectives.  He is a Southern Connecticut State University Graduate and CLFP with 25 years of equipment financing expertise.

“Over the last twenty years, small businesses across America have struggled to find timely access to working capital.  CAN has been a trusted partner that has a strong reputation for providing merchants the resources they need to grow their businesses.  I am excited to join as Market Leader and help CAN reach its growth potential.”